Our Mission & Values
Our Mission & Values
At MERLIÁ, our mission is simple yet powerful: to create makeup that is accessible, uplifting, and true to who you are. We believe that beauty should never feel like a mask—it should highlight your natural features, boost your confidence, and bring joy to your everyday life. That’s why our products are designed to be effortless, versatile, and infused with the playful energy of berry tones and a light, fruity touch.
Why We Give Back
From the very beginning, giving back has been part of MERLIÁ’s DNA. We know that beauty goes far beyond products—it’s also about compassion and responsibility. That’s why for every product sold, we donate 1€ to organizations supporting those in need, such as children in conflict zones and vulnerable communities worldwide. This isn’t a marketing slogan; it’s a commitment from the heart. Helping others has always been important to me personally, and now, with the support of our team and customers, we’re able to make a real difference together.
Our Core Values
- Confidence – Makeup should empower you, never hide you.
- Simplicity – A touch of blush, a swipe of gloss—sometimes that’s all you need.
- Joy – From the fruity scents to the sunny, ocean-inspired vibe, our products are made to lift your mood.
- Transparency – Whether it’s our donations, our ingredients, or our values, honesty is at the heart of everything we do.
- Responsibility – We believe in beauty that is kind—to your skin, to animals, and to the planet.
Cruelty-Free, Always
MERLIÁ is and will always be 100% cruelty-free. None of our products are tested on animals—ever. To us, “cruelty-free” isn’t just a label, it’s a promise. Because beauty should never come at the cost of kindness.
What Makes MERLIÁ Different
There are many makeup brands out there, but what sets us apart is our philosophy. We don’t believe in overwhelming routines or heavy layers. Our focus is on easy-to-use products that bring out your natural glow and fit seamlessly into your life. And beyond the makeup itself, MERLIÁ is about community—about connecting with people who share the same love for authenticity, freedom, and doing good.
Why Our Values Matter
When you choose MERLIÁ, you’re not just buying makeup—you’re supporting a vision. You’re helping to create a world where beauty is more inclusive, more joyful, and more responsible. Together, we’re proving that it’s possible to look good, feel good, and do good.
✨ At MERLIÁ, beauty is not about perfection—it’s about celebrating who you are, while spreading a little more kindness in the world.