Cruelty-Free Products
Cruelty-Free Products
Beauty should never come at the cost of harm. From the very first day, we committed ourselves to creating products that are 100% cruelty-free — because no lip gloss, no blush, no product in the world should ever be worth animal suffering.
What Does “Cruelty-Free” Mean to Us?
For us, cruelty-free means no animal testing — ever. Not on the finished product, not on the raw ingredients, and not through any third-party suppliers. Every single step of our process is designed to ensure our products are safe, ethical, and kind.
How We Guarantee This
We carefully select our partners and suppliers, requiring strict proof that no animal testing is conducted at any stage. Our team reviews certifications, contracts, and documentation to make sure every part of the supply chain meets our cruelty-free standards.
Are Our Products Vegan?
Most of our formulas are vegan-friendly, meaning they contain no animal-derived ingredients. When we do use non-vegan ingredients (for example, ethically sourced beeswax in some products), we make this 100% clear so that you can make informed choices. Transparency is non-negotiable.
Standards & Certifications
MERLIÁ follows international cruelty-free standards and works only with trusted manufacturing partners who share our values. While we are in the process of formal certifications (such as Leaping Bunny or PETA-approved), our commitment is already built into our DNA: no animal testing, no exceptions.
Why Animal Welfare Matters to Us
Animals deserve kindness and respect — and we believe our customers feel the same way. By choosing cruelty-free beauty, you’re not just buying makeup; you’re taking a stand for compassion and for a better way forward in the industry.
Ethical Beauty & Our Mission
Cruelty-free is not just a label for us; it’s part of our larger vision of ethical beauty. Just as we give back 1€ per product to humanitarian causes, we also ensure that the way our products are made reflects kindness, fairness, and responsibility. We want every MERLIÁ product to bring joy — not guilt.
Our Promise to You
You can shop with confidence knowing that MERLIÁ products will always remain cruelty-free. As our brand grows, we will continue to audit our suppliers and hold every partner accountable to the same values we started with.
✨ With MERLIÁ, you can shine brighter knowing your beauty choices are kind to animals, kind to people, and kind to the planet.