About Us
MERLIÁ – Beauty Inspired by Freedom, Confidence, and the Ocean
Founded on September 5th, 2024, MERLIÁ was created with one powerful mission:
To make beauty accessible to everyone and help every person feel confident and beautiful.
What started as a dream in childhood has now grown into a global beauty destination — offering a diverse range of carefully selected products, from makeup, skincare, haircare, and nail care to wellness essentials. Every product we offer is designed to uplift, empower, and inspire — no matter who you are or where you come from.
“I’m just a girl who loves showing other girls how beautiful they are.”
This simple, heartfelt philosophy was the spark that ignited MERLIÁ.
As the founder, I’ve always believed that beauty should never be exclusive or intimidating — it should feel like freedom, self-expression, and self-love.
The Meaning Behind MERLIÁ
The name MERLIÁ was born from a childhood imagination and a lifelong love for the ocean.
To us, it represents freedom, flow, femininity, and the powerful beauty that lies within every woman.
MERLIÁ means "ocean-loving" — a reflection of the calm, wild, and limitless energy that inspires everything we do.
Our Style & Spirit
At MERLIÁ, our aesthetic is feminine, fresh, and empowering — inspired by the ocean, and designed for every kind of beauty.
Our collections embrace all styles, but always with a sense of softness, strength, and individuality.
We believe:
- Beauty is for everyone.
- Confidence is the new luxury.
- You don’t need to fit in — you deserve to stand out.
More Than Just Products
We care deeply about our community. Every order, every message, and every customer matters to us.
From a seamless shopping experience to genuine customer support, MERLIÁ is built on real connection, real intention, and real love for what we do.
With love, from the founder
As a girl who always knew what she wanted to build, I created MERLIÁ to give something beautiful back to the world.
To every person who’s ever felt overlooked, unsure, or invisible — this brand is for you.
You are seen. You are worthy. You are already beautiful.
And we’re just here to remind you of that.
— With love, MERLIÁ