Privacy policy
Last updated: September 3, 2025
At MERLIÁ, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and share your information when you visit our website, use our services, or make a purchase. By using our website or services, you agree to this Privacy Policy.
1. Personal Information We Collect
We may collect personal information that identifies you or can reasonably be linked to you. This may include:
- Contact information: Name, email, billing and shipping addresses, phone number.
- Payment information: Credit/debit card details, payment confirmation, transaction details.
- Account information: Username, password, preferences, and settings.
- Order and transaction information: Items purchased, added to your cart or wishlist, returns, or exchanges.
- Communications: Messages or support requests you send to us.
- Device & usage information: IP address, browser type, device type, and interactions with our website.
We collect this information directly from you, automatically through our website, or from our service providers and partners.
2. How We Use Your Information
We use your information for purposes including:
- Providing and improving our services: To process orders, manage accounts, remember preferences, facilitate returns or exchanges, and personalize your shopping experience.
- Marketing and promotions: To send emails, display personalized ads, and notify you about products, offers, or events.
- Security and fraud prevention: To keep your account and payments safe, detect suspicious activity, and protect our website.
- Customer support: To respond to inquiries, resolve issues, and provide helpful assistance.
- Legal compliance: To meet our legal obligations or respond to lawful requests from authorities.
3. Sharing Your Information
We may share your personal information in specific cases, including:
- Service providers and Shopify: To process payments, manage orders, store data securely, and deliver products.
- Business partners: To support marketing and promotions (e.g., personalized advertising).
- Legal or safety purposes: To comply with the law or protect rights and safety.
- Corporate transactions: In case of mergers, acquisitions, or bankruptcy.
We never sell your personal information.
4. Your Rights
Depending on your location, you may have the right to:
- Access, correct, or delete your personal information.
- Restrict or object to certain types of processing.
- Receive a copy of your personal information in a portable format.
- Opt out of marketing communications or targeted advertising.
If you are in the EU/UK, additional rights under GDPR apply. If you are in California, rights under CCPA/CPRA may apply.
To exercise any of these rights, please contact us at: service.merlia@outlook.com
5. Security and Retention
We take the security of your information seriously and use industry-standard measures to protect it. However, no system is completely secure. We retain your personal information only as long as necessary to provide services, comply with the law, or resolve disputes.
6. Children’s Privacy
Our website and services are not intended for children under 16. We do not knowingly collect personal information from children.
7. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to read their privacy policies.
8. International Transfers
Your information may be transferred and processed outside your country. When this happens, we rely on recognized transfer mechanisms like Standard Contractual Clauses to ensure your data is protected.
9. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices, legal requirements, or services. We will update the “Last updated” date and post the new version on our website.
10. Contact Us
If you have questions about this Privacy Policy or your personal information, you can contact us at:
Email: service.merlia@outlook.com
For data protection purposes, MERLIÁ is the controller of your personal information.